General Atomics Aeronautical Systems, Inc.

Services: Market research | Developed of strategic modeling tools


OVERVIEW

General Atomics was interested in determining failure rates and critical success factors of small high technology start-up companies in a specific geographic region. Through R&D conducted in their core business areas, the Company had developed products that they felt possessed viable commercialization potential. Their goal was to assess the feasibility of these products in an effort to limit the total number of concepts to a few with the highest potential.

 

ABOUT THE CLIENT

General Atomics is one of the world’s leading resources for high-technology systems ranging from the nuclear fuel cycle to electromagnetic systems, remotely operated surveillance aircraft, airborne sensors, and advanced electronic, wireless and laser technologies.

 

SOLUTION

S2 researched, analyzed and presented a report evaluating high-tech start-up failure rates by year. We assessed critical success factors for these companies and created a model for the client to evaluate new technologies.

 

OUTCOME

The tools that S2 developed enabled the Company to effectively assess products for future internal development projects, joint ventures, strategic alliances, licensing opportunities or spin-off.

  •     » The “Technology Assessment Model” used a weighted scoring method and provided an objective ranking system for new technologies based on priorities for the organization.
  •     » The “New Technology Assessment Checklist “ facilitated the evaluation of new technologies in detail and helped identify areas where further development may be needed.