Today’s Pizza & Salad

Services: Marketing strategy | Public relations | Branding


A husband and wife team finally realized a lifelong dream – the launch of their own casual dining restaurant, Today’s Pizza & Salad. They realized that they needed assistance to get customers in the door. The community wasn’t yet aware that the restaurant location was under new ownership and had been completely renovated.



Today’s Pizza & Salad is a casual dining restaurant, specializing in delicious, healthy, high-quality Italian food made fresh daily. Pizza guru Mike is a third-generation restaurant owner, with more than twenty years of experience in the restaurant business. He brought in a Le Cordon Bleu graduate as Executive Chef who has worked at some of the finest restaurants in Southern California, including Pamplemousse Grill in Solana Beach.



The primary goals were to brand the restaurant in the local marketplace, develop the current customer base, and expand key segments of the market. S2 developed a marketing communications plan that effectively addressed these goals.



Today’s Pizza & Salad was able to double the sales of the previous owner in the first year. In addition, sales increased 14% in the second year. S2 also helped secure several corporate accounts, which resulted in a 2% annual increase in sales. The Grand Opening event brought in record numbers of customers and resulted in the highest daily sales to date.